Get training and advice from a range of expert panelists through Tourism Nova Scotia's Webinar Series. The webinar series offers practical information and support to help you adapt to the evolving tourism environment and enhance quality and competitiveness so your business can thrive.
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Upcoming Webinars
Webinar: The Spring Tune-Up Series: Quick Wins Before the Summer
Dates: April 9, 16 & 23 at 10:00 a.m.
As summer travel planning ramps up, now is the time for tourism businesses to make sure their online presence is working as hard as they are. Tourism Nova Scotia is hosting a three-part webinar series designed to help tourism operators prepare for the busy booking season with practical, easy-to-implement improvements.
The Spring Tune-Up Series: Quick Wins Before the Summer focuses on simple actions that can make a meaningful difference in how travellers discover and choose your business online. Each session will highlight tools, insights and strategies you can apply right away.
*Note you must register for each session individuallyApril 9, 2026 10:00 a.m.
Part 1 - The 48-Hour Website Audit & Fix:
Spring is fast approaching, which means you are about to be too busy running your business to work on your business. This webinar (1 of a 3-part series) is aimed at solopreneurs or small businesses who manage their websites themselves. We’re going to talk about best practices, new tools and trends, the impact of AI, and how to get the most out of your self-managed site with a weekend of elbow grease. You will leave the webinar with immediately actionable takeaways
April 16, 2026 10:00 a.m.
Part 2 - Updating Your Profile for Directories
Your website isn't the only place customers find you — and in many cases, it's not even the first. Google Business Profile, Apple Business Connect, Facebook, and other directory listings are often the very first impression someone gets of your business, and if they're incomplete, outdated, or missing entirely, you're invisible to a huge chunk of potential customers. This webinar (2 of a 3-part series) is aimed at solopreneurs and small businesses who want to take control of how they show up online. We'll walk through how to claim, optimize, and maintain your business profiles so that when someone searches for what you do, they find you — with the right info, the right photos, and the right first impression.
3-Key Takeaways:
- You'll know exactly which profiles matter most for your business and how to claim or update them
- You'll understand how these profiles directly impact whether customers find you (or your competitor) first
- You'll leave with a simple, repeatable routine to keep your listings accurate and working for you year-round
April 23, 2026 10:00 a.m.
Part 3 - Why Email Marketing is More Relevant than Ever
Social media algorithms change constantly, organic reach keeps shrinking, and you're competing with an endless scroll of content you can't control. Meanwhile, email marketing keeps quietly delivering the best return on effort of any digital channel — and it's not even close. This webinar (3 of a 3 part series) is aimed at solopreneurs and small businesses who have been meaning to start an email list, or who have one but aren't sure they're getting the most out of it. We'll cover what's changed in the email landscape, what actually gets people to open and click, the tools that make it manageable for a one-person operation, and why owning your audience list is one of the smartest moves you can make for your business.
3-Key Takeaways:
- You'll understand why email consistently outperforms social media for small businesses — and see the numbers to prove it
- You'll know how to start or improve a list using tools that won't eat your entire week
- You'll leave with a realistic plan for sending emails that people actually want to open
Register here
This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop shop for interactive services and educational opportunities that help tourism businesses develop digital marketing skills and access professional support to enhance their online presence. Visit https://nsdigiport.ca/ for more digital tools and resources.
Recorded Webinars
Missed our last webinar? Check out the previous recordings below grouped by topic or visit DigiPort to access more digital marketing resources.
Marketing
How to Build a Website That Works For Your Business
In today’s fast-paced digital world, a strong online presence is no longer optional — it’s the foundation of sustainable growth and long-term success, especially in the competitive tourism industry here in Nova Scotia. Whether you’re running a boutique hotel, a tour company, a destination marketing organization, or a seasonal experience, your digital footprint is often the first (and most lasting) impression you make.
In this power-packed webinar, Patrick Manifold — founder and lead creative of Nova Social Media & Marketing, will break down the exact elements every tourism business needs to attract, engage, and convert today’s digital-first traveler. You’ll discover:
The 5 pillars of a high-performing tourism website:
○ How to rank higher on Google and get discovered by your ideal guests
○ The secrets behind scroll-stopping content that drives real bookings
○ How to turn social media followers into loyal customers
○ The most common digital mistakes tourism operators make — and how to fix them
○ Real-world examples of tourism businesses that have skyrocketed with the right online strategy
Seasonal Tourist Business Designation Webinar
This webinar provides information on how the Seasonal Tourist Business Designation Program provides a reduced tax rate for eligible commercial properties. Eligible businesses are:
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Restaurants, roofed accommodations or camping establishments
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Operated by the assessed property owner or their parent, sibling, child, grandchild, or spouse
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Closed for at least four months in a tax year (April 1 to March 31)
Tourism Nova Scotia’s Marketing Activities and Resources for 2025
Tourism Nova Scotia takes a look at the 2025 provincial tourism marketing campaigns that will help entice travellers to explore Canada’s ocean playground.
We also share the latest tourism trends and research, highlight provincial marketing efforts, and explore opportunities to help your tourism business grow.
DigiPort Webinars
Looking for more information and advice? Tourism Nova Scotia and Digital Nova Scotia have partnered to create a one-stop resource on digital technology for the tourism industry, called DigiPort. It offers webinars on topics related to website design, optimization and analytics, social media content and strategy, digital marketing, ecommerce, online booking, digital photography and more!
Tourism Nova Scotia and Digital Nova Scotia have also partnered to create a series of short video tutorials that cover the basics to help you get started with running social media ads, managing your Google My Business account, search engine optimization and more!
Register for DigiPort today! You can book one-on-one appointments with digital experts for help with things like social media content, digital marketing, search engine optimization, and website analytics. There is no cost to register.
Business Planning
Succession Planning: How and Where to Get Started
Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. Opportunity abounds! Yet at the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan), suggesting that many entrepreneurs are on a collision course with frustration, disappointment, and loss of wealth.
In this workshop, we’ll begin to unpack this important topic by examining some of the first steps and ‘easy wins’ that small business owners can take to begin their succession journey. Specifically, we’ll begin to assess your readiness, examine your exit options, consider how to build your succession team, and look at how to construct your ‘succession manual’.
Creating Compelling Packages and Experiences
Package Up with Tourism Nova Scotia
Promote your business on NovaScotia.com and learn how packaging can help your business stand out to potential visitors.
Review your online profile to help promote your business to visitors planning their Nova Scotia vacations. Have you updated your business listing, packages, events, or experiences on NovaScotia.com? Is your website up-to-date? What else should you be considering? Michelle Sears, Digital Marketing Advisor at Tourism Nova Scotia, will provide a quick recap of how you can work with Tourism Nova Scotia and market your business on NovaScotia.com.
Judy Lynch, Tourism Development Advisor at Tourism Nova Scotia, will also share tips to help you create compelling packages to attract customers. Gain insights and find resources to help with everything from creating partnerships to pricing and promotion so you can create packages that are the best fit for your ideal customers.
Accommodation Quality and Design
Design the Ultimate Getaway
Join Noelle McGough from Monk and Nun Interiors for a webinar on how to design the ultimate getaway for travellers. Noelle will share tips on how to design your tourism accommodation for big appeal on a shoe-string budget. Find out what your guests are looking for, how to declutter for a simple, attractive design, and how to add value to your guest experience through low-cost design options.