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Travel Trade Market Readiness Program

Cover of the Travel Trade Readiness Toolkit documentThe Atlantic Canada Travel Trade Readiness Program equips tourism operators with tactics, processes and best-practices on how to develop and expand your business through travel trade.

The information in the toolkit, combined with advice and assistance from Tourism Nova Scotia’s market development team and travel trade readiness workshops, can assist you in growing your business.

Travel trade refers to the distribution network for tourism products comprised of travel agents, online travel agents, tour operators and tourism operators.

The Atlantic Canada Travel Trade Readiness Program was developed through a partnership between the Atlantic Canada Opportunities Agency and the tourism development organizations for the four Atlantic provinces.

For an introduction to working with travel trade, watch the following free webinars:
1) Introductory Webinar (1 hr)
2) Sales Action Planning Webinar (1 hr)

Subscribe to the inTouch newsletter to receive notice about upcoming travel trade readiness workshops.

For more information about the Atlantic Canada Travel Trade Readiness Program, please contact Jennifer McKeane, Business Development Advisor at, or 902-717-3623.

Please fill in the form below to access a copy of the 2018 Atlantic Canada Travel Trade Readiness Toolkit.

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