Hosting journalists and social media influencers is an opportunity to give potential customers an inside look at your business and generate excitement about the experience you offer.
Positive media coverage is a third-party endorsement of your business, which can have a strong influence on people’s travel decisions. As part of our media relations program, we invite eligible tourism operators to participate in travel media press trips by hosting journalists and social media influencers. When you participate in a press trip, your business could be featured in the national and/or international media, helping to raise awareness of your business with potential customers.
See some of the recent coverage supported by our media relations program.
What is a press trip?
Press trips are tours where accredited media representatives explore Nova Scotia either individually or as a group and gather information to share with their audience. Tourism Nova Scotia may provide financial assistance, itinerary planning, transportation, and interview contacts. Participating media produce content (videos, articles, social media posts, etc.) based on their experiences, which Tourism Nova Scotia then uses to promote the province as a vacation destination.
Visit Tourism Nova Scotia's Travel Media Website
Requirements for Press Tour Partners
We are always looking for new partners to help us showcase Nova Scotia! If you would like to be considered for participation in press tours hosted by Tourism Nova Scotia, please complete the expression of interest form and return it to Natalie Shaw, Market Development Coordinator at natalie.shaw@novascotia.ca.
Download the Expression of Interest Form
Selection for specific press trips may depend on the interests and subject focus of participating media. Tourism Nova Scotia strives to highlight the breadth of high-quality experiences available throughout the province.
- Accommodations must have ensuite bathrooms, have four or more rooms, have a 3.5-star rating, and be willing to offer a discount (30% recommended).
- Attractions must provide complimentary or discounted admission.
- Activities and restaurants must provide a media discount.
- Must provide direct billing/invoice.