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Research Overview

Research Overview

Research is critical to the success of Nova Scotia's tourism strategy. It forms the basis of all our decision-making.

Our research pages will keep you up to date about tourism trends – who’s coming to Nova Scotia, why they’re coming and what they’re doing while they’re here. You‘ll also find overviews of regional tourism activity, information about the importance of the tourism industry to Nova Scotia’s economy, and more.

For research related to the COVID-19 pandemic and recovery planning, please see COVID-19 Tourism Recovery Insights and TNS Marketing Approach.

For any questions about Research, please contact Anna Moran, Director of Research and Policy, at