Digital Content Marketing Program

Tourism Nova Scotia’s Digital Content Marketing Program provides Nova Scotia tourism businesses and organizations with an opportunity to partner with Tourism Nova Scotia (TNS) to create quality photos and videos for marketing and to promote your products and/or services in Ontario, Quebec and Northeastern United States, using digital marketing tactics.

You can submit a single application outlining your content needs, digital marketing needs, or both. Successful applicants will work with TNS to determine how best to invest their budgets to meet their objectives.

This program is open to tourism businesses, tourism-related organizations, and accommodations and campgrounds in Nova Scotia.

TNS will work with selected partners to develop mutually beneficial objectives, and implement a tailored digital marketing campaign that will best deliver on the established objectives. Tactics may include social media advertising, search engine marketing, and display and video advertising including the use of the TNS remarketing lists. The minimum partner investment for digital marketing is $7,500 plus a 15% media buying fee (total $8,625), and Tourism Nova Scotia will match partner investments.

Partners who invest in content creation will receive new, high-quality assets for their own marketing needs, and the created content may be used in TNS’s consumer marketing campaign. For example, TNS has used partners’ content in our social media advertising and organic posts. B-roll has been used to create TNS's consumer advertising campaign videos, and photography and video are used on NovaScotia.com. The minimum partner investment for content creation is $10,000, which will be matched by TNS.

Digital Content Marketing Program Application

Tourism Nova Scotia has delayed opening applications for the 2021-22 Digital Content Marketing Program due to uncertainty around the COVID-19 pandemic and marketing opportunities. Information about the program, and any other partnership opportunities, will be shared as soon as possible through the inTouch newsletter.

For information about this program, please contact Sarah Hennebury, Marketing Advisor at 902-717-1255 or sarah.hennebury@novascotia.ca.

Click here to review the program guidelines >>

Check out the below videos that were created through previous partnerships: