Tourism Nova Scotia’s Digital Content Marketing Program provides Nova Scotia tourism businesses and organizations with an opportunity to partner with Tourism Nova Scotia (TNS) to create quality photos and videos for marketing and to promote your products and/or services in Ontario, Quebec and Northeastern United States, using digital marketing tactics.
You can submit a single application outlining your content needs, digital marketing needs, or both. Successful applicants will work with TNS to determine how best to invest their budgets to meet their objectives.
This program is open to tourism businesses, tourism-related organizations, and accommodations and campgrounds in Nova Scotia.
TNS will work with selected partners to develop mutually beneficial objectives, and implement a tailored digital marketing campaign that will best deliver on the established objectives. Tactics may include social media advertising, search engine marketing, and display and video advertising including the use of the TNS remarketing lists. The minimum partner investment for digital marketing is $7,500 plus a 15% media buying fee (total $8,625), and Tourism Nova Scotia will match partner investments.
Partners who invest in content creation will receive new, high-quality assets for their own marketing needs, and the created content may be used in TNS’s consumer marketing campaign. For example, TNS has used partners’ content in our social media advertising and organic posts. B-roll has been used to create TNS's consumer advertising campaign videos, and photography and video are used on NovaScotia.com. The minimum partner investment for content creation is $10,000, which will be matched by TNS.
Digital Content Marketing Program Application
Tourism Nova Scotia has delayed opening applications for the 2021-22 Digital Content Marketing Program due to uncertainty around the COVID-19 pandemic and marketing opportunities. Information about the program, and any other partnership opportunities, will be shared as soon as possible through the inTouch newsletter.
For information about this program, please contact Sarah Hennebury, Marketing Advisor at 902-717-1255 or sarah.hennebury@novascotia.ca.
Click here to review the program guidelines >>
Check out the below videos that were created through previous partnerships:
See our content development and digital marketing partners:
- Municipality of Clare
- Discover Halifax
- White Point Beach Resort
- Digby Area Tourism Association
- Liscombe Lodge Resort and Conference Centre
- Destination Cape Breton Association
- Municipality of the District of Chester
- Wine Growers of Nova Scotia
- Develop Nova Scotia
- Celtic Air Services Ltd.
- MacAulay Resorts Limited
- Municipality of the County of Colchester
- JazzEast Rising Association
- Authentic Seacoast
- Region of Queens Municipality
- Yarmouth & Acadian Shores Tourism Association
- Fox Harb'r Resort
- Shubenacadie Tidal Bore Rafting Resort
- Municipality of the District of Yarmouth
- Royal Nova Scotia International Tattoo
- Municipality of Barrington
- Wolfville Business Development Corporation
- Benjamin Bridge Vineyards
- Parks Canada Mainland Nova Scotia
- Canadian Museum of Immigration at Pier 21
- Parks Canada - Grand-Pre National Historic Site
- Bay Ferries & Northumberland Ferries Limited
- Experience Acadie
- Parks Canada - Cape Breton Field Unit
- Canadian Museum of Immigration at Pier 21
- Destination Cape Breton Association
- Develop Nova Scotia
- Digby Area Tourism Association
- Discover Halifax
- Digby Pines
- Halifax Pop Explosion
- JazzEast Rising Association
- Joggins Fossil Institute Association
- Liscombe Lodge
- Lord Nelson Hotel and Suites
- Municipality of Barrington
- Municipality of Clare
- Municipality of Cumberland
- Municipality of the District of Chester
- Municipality of East Hants
- Oak Island Resort
- Parks Canada - Cape Breton Field Unit
- Parks Canada - Grand Pré National Historic Site
- Parks Canada - Mainland
- Royal Nova Scotia International Tattoo
- South Shore Tourism Cooperative
- Tidal Bore Rafting Resort
- Town of Amherst
- White Point Beach Resort
- Wolfville Business Development Corporation
- Yarmouth and Acadian Shores Tourism Association
• Annapolis Valley Chamber of Commerce
• Art Gallery of Nova Scotia
• Bicycle Nova Scotia
• Develop Nova Scotia
• Discover Halifax
• Fox Harb'r Resort
• Joggins Fossil Institute and Fundy Aspiring Global Geopark
• Municipality of Clare
• Municipality of Argyle
• Parks Canada - Cape Breton Field Unit
• Parks Canada - Grand-Pre National Historic Site
• Yarmouth and Acadian Shores Tourism Association
- Bay Ferries Limited
- Canadian Museum of Immigration at Pier 21
- Destination Cape Breton Association Inc.
- Digby Area Tourism Association
- Digby Pines Golf Resort & Spa
- Discover Halifax
- Fox Harb'r Resort
- Golf Cape Breton
- Great Earth Expeditions Inc.
- JazzEast Rising Association
- Liscombe Lodge
- Maritime Inns & Resorts
- Municipality of Clare (for Gran Fondo Baie Sainte-Marie)
- Oak Island Resort and Conference Centre
- Parks Canada - Cape Breton Field Unit
- Parks Canada - Mainland Nova Scotia
- Royal Nova Scotia International Tattoo
- South Shore Tourism Cooperative Ltd.
- Tidal Bore Rafting Resort
- White Point Beach Resort
- Yarmouth & Acadian Shores Tourism Association
- Parks Canada - Mainland NS
- Celtic Heart of North America
- Cabot Links
- Discover Halifax
- Region of Queens Municipality
- Destination Cape Breton Association Inc.
- NovaScotian Crystal (Halifax Glassworks Limited)
- Yarmouth & Acadian Shores Tourism Association
- Quarterdeck Restaurant & Villas Incorporated
- Ambassatours/Murphy's The Cable Wharf
- Parks Canada - Cape Breton Field Unit
- Waterfront Development
- Bicycle Nova Scotia
- Atlantica Hotel Halifax
- Atlantica Oak Island Resort & Conference Centre
- Canadian Museum of Immigration at Pier 21
- Destination Cape Breton Association Inc.
- Digby Area Tourism Association
- Discover Halifax
- Fox Harb'r Resort
- Golf Cape Breton
- Municipality of Clare (for Gran Fondo Baie Sainte-Marie)
- Oceanstone Seaside Resort
- Parks Canada - Cape Breton Field Unit
- Parks Canada - Mainland NS
- Royal Nova Scotia International Tattoo Society
- South Shore Cooperative Limited
- Taste of Nova Scotia
- Waterfront Development
- White Point Beach Resort
- Yarmouth & Acadian Shores Tourism Association
- Digby Area Tourism Association
- Parks Canada Cape Breton Field Unit
- Municipality of East Hants
- Parks Canada Mainland NS
- Waterfront Development
- Destination Halifax
- Alain Bosse Consulting Limited / The Kilted Chef
- Destination Eastern and Northumberland Shores
- Lunenburg Board of Trade
- Tidal Bore Rafting Resort
- Winery Association of Nova Scotia
- Yarmouth & Acadian Shores Tourism Association
- Annapolis Valley Chamber of Commerce
- The Canadian Museum of Immigration at Pier 21
- White Point Beach Resort
- Municipal of the District of Chester
- The Coastarts Association
- Halifax Pop Explosion Association
- Pictou Lodge Beach Resort
- Destination Halifax
- Destination Cape Breton
- Maritime Inns and Resorts
- New Castle Hotels and Resorts
- Canadian Museum of Immigration at Pier 21
- Yarmouth and Acadian Shores Tourism Association
- Atlantica Hotel Halifax
- The Westin Nova Scotian
- Atlantica Oak Island Resort and Conference Centre
- Parks Canada, Cape Breton Field Unit
- Golf Cape Breton
- White Point Beach Resort
- Royal Nova Scotia International Tattoo
- Old Orchard Inn
- Parks Canada Mainland Nova Scotia
- Chester Municipal Chamber of Commerce (South Shore Tourism Group)
- Waterfront Development Corporation
- Halifax Pop Explosion Association
- Freewheeling Adventures
- Annapolis Royal Historic Gardens
- Cruise Cape Breton Association
- The Halliburton Hotel
- Wharf Rat Rally Motorcycle Association
- Nova Scotia Unique Country Inns
- Pictou Lodge Beach Resort
- Annapolis Valley Chamber of Commerce