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inTouch Blog

Our inTouch blog is a great way to stay up-to-date with the latest news and information on Tourism Nova Scotia’s initiatives. This informative blog allows us to share resources and ideas to help grow tourism in Nova Scotia. Stay current on our partnership opportunities, programs, activities, inspiring success stories, and more.

Browse our previous blog posts and subscribe to start receiving our inTouch newsletter. 

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Deadline Extended – Apply for the Website Bootcamp Program by January 8

Thursday, November 26, 2020

Participants in the Website Bootcamp will come away with a new mobile-friendly website and the skills to create and maintain effective web content.

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Evergreen Festival Adapting to COVID-19 Guidelines

Thursday, November 26, 2020

The Evergreen Festival is providing entertainment and opportunities for businesses to connect with customers through an adapted program.

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COVID-19 Update – New Public Health Guidelines for Businesses

Thursday, November 26, 2020

Keep informed on the latest directives from Nova Scotia Public Health to prevent the spread of COVID-19.

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2021-22 Provincial Budget Consultations Begin

Thursday, November 26, 2020

Give your input on the upcoming provincial budget.

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Top Atlantic Canadian Social Media Influencers Promote Nova Scotia

Wednesday, November 25, 2020

Earlier this summer, leading content creators toured the province to create and share stories to inspire Atlantic Canadians to explore Nova Scotia.

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Tourism Nova Scotia partners with tourism businesses and organizations to create marketing content and campaigns

Wednesday, November 25, 2020

DCMP partner program showcases Nova Scotia’s incredible experiences, products and travel packages.

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Online Leaders in Tourism Event Supports Tourism and Hospitality Management Students

Friday, November 20, 2020

Join the online fundraising event on November 24 to support the Tourism and Hospitality Management Program at Mount Saint Vincent University.

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Events Nova Scotia Presents Atlantic Huddle Webinar Series - COVID-19 Task Force Update

Thursday, November 19, 2020

The next webinar in Events Nova Scotia's Atlantic Huddle series will feature an update from Sport Tourism Canada's COVID-19 Task Force on November 25.

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Eligible Tourism Accommodation Operators Can Now Apply to Receive Commercial Property Tax Relief

Monday, November 16, 2020

The deadline to apply for the Tourism Accommodations Real Property Tax Rebate Program is December 11.

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Province Announces Commercial Property Tax Relief for Eligible Tourism Accommodation Operators

Thursday, November 12, 2020

Applications for the Tourism Accommodations Real Property Tax Rebate Program will be accepted from Monday, November 16 to Friday, December 11.

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Entice Local and Regional Travellers with Winter and Spring Travel Packages

Thursday, November 12, 2020

List your packages and experiences on NovaScotia.com to connect with almost 4 million website visitors.

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Create a New Website for Your Business Through the Website Bootcamp

Thursday, November 12, 2020

Tourism Nova Scotia and Digital Nova Scotia are teaming up to help tourism businesses build new mobile-friendly websites and learn the skills to maintain and create effective web content. Apply to participate by November 27.

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Virtual Update for NS Businesses: A Conversation with Dr. Strang

Friday, November 6, 2020

Join Nova Scotia's Regional Enterprise Networks for a virtual update session for Nova Scotia's business community on November 13.

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Webinar - Discover and Answer the Questions Your Customers are Asking Online: Introduction to Search Engine Optimization for Content

Friday, November 6, 2020

Join the webinar on December 3 to learn how to increase search traffic to your business website by using your content to answer the questions your customers are searching for.

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Tourism Forging Forward: Grape Escapes Nova Scotia Wine Tours

Wednesday, November 4, 2020

See how a Nova Scotian food and drink tour company is adapting to meet COVID-19 guidelines and moving forward to strengthen its business.

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Marketing Partnerships Highlight Nova Scotia on Leading Booking Platforms

Wednesday, November 4, 2020

Millions of travellers book their trips through Expedia and Airbnb. New marketing partnerships are shining a spotlight on the province to encourage them to book their trip in Nova Scotia.

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Let Customers Know Before They Go: Mandatory Online Check-in Forms for Travellers

Tuesday, November 3, 2020

Both the federal and provincial governments require travellers to submit information when they cross borders and during their self-isolation period. Help your customers have a smooth trip by keeping up to date with information requirements.

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Applications Open for Canada United Small Business Relief Fund

Thursday, October 22, 2020

Eligible businesses can receive a grant of up to $5,000 to support COVID-19 recovery efforts.

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Forging Forward: Bringing Wine Expertise To Your Living Room

Thursday, October 22, 2020

See how Benjamin Bridge adapted to the new world of virtual connections by bringing guided wine tastings to homes across the country.

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51 Partners to Promote Unique Nova Scotia Vacation Packages Through RADIATE Tourism Program

Thursday, October 22, 2020

Tourism operators are putting research into action and marketing packages that are unique to Nova Scotia through the RADIATE Tourism Program.

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Webinar: Google My Business and Other Google Tools for Your Business

Thursday, October 22, 2020

Google Canada reps will share best practices for Google My Business profiles and other tools in this webinar on November 5.

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A Nova Scotian Dream Come True! See Who Won the Ultimate Nova Scotia Road Trip

Wednesday, October 21, 2020

Tourism Nova Scotia has drawn the winner of the Ultimate Nova Scotia Road Trip contest. See what the winner has in mind for their dream staycation in Nova Scotia.

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Tourism Forging Forward: Adapting Festivals and Events

Tuesday, October 20, 2020

See how festivals and events in Nova Scotia are adapting to meet COVID-19 guidelines and continuing to support local economies.

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Tourism Forging Forward – Stories of Adaptation and Innovation

Monday, October 19, 2020

This new series explores how businesses are adapting to the COVID-19 tourism environment and innovating to ensure they continue to thrive.

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Province Announces Loan Support to Help Large Tourism Operators

Friday, October 16, 2020

The provincial government has announced the Tourism Sector Financing Assistance Program that will back loans taken by large tourism operators.

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August Tourism Performance Statistics Now Available

Thursday, October 8, 2020

Tourism Nova Scotia has published tourism statistics for August on tourismns.ca.

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Government of Canada Expands Regional Relief and Recovery Fund to Support More Atlantic Canadian Businesses

Thursday, October 8, 2020

Eligible businesses can contact the Atlantic Canada Opportunities Agency or their local CBDC to discuss funding opportunities through the Regional Relief and Recovery Fund.

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Registration Open for First Ever Virtual TIAC Tourism Congress

Wednesday, October 7, 2020

The Tourism Industry Association of Canada invites you to participate in the virtual conference on November 17 & 18, 2020.

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Help Shape the Future Art Gallery of Nova Scotia and Waterfront Arts District

Thursday, October 1, 2020

Share your feedback on three conceptual designs for the new waterfront arts district anchored by the Art Gallery of Nova Scotia.

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#TNSHeretoHelp - Tanya Johnson

Thursday, October 1, 2020

Tanya Johnson, Marketing Manager, is here to help you align your marketing approach with Nova Scotia's destination brand.

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Webinar: How to Make the Most of Working with Influencers

Thursday, October 1, 2020

Join TNS and Hecktic Media Inc. on October 22 for a webinar providing advice on how to interact with influencers online and tips on how to make the most of visits and campaigns by content creators.

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Collecting Customer Contact Info for COVID-19 Contact Tracing? Here’s Why You Can’t Use that Info for Marketing

Tuesday, September 29, 2020

Be aware of your responsibilities under privacy rules when collecting personal information from customers.

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Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops

Tuesday, September 29, 2020

Two upcoming workshops focus on helping tourism businesses effectively understand, value, and serve LGBT + customers and employees.

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Join the Tourism Nova Scotia Board of Directors

Monday, September 28, 2020

The TNS Board is seeking nominations for the current opening on its Board of Directors.

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Updated Tourism Indicators Now Available

Friday, September 18, 2020

Tourism Nova Scotia has updated tourism indicator statistics on tourismns.ca.

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#TNS Here to Help - Meaghan Giffin

Thursday, September 17, 2020

Meaghan Giffin, Marketing Advisor, is here to help you with business listings and paid advertising opportunities.

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New Advertising Campaigns Encourage Nova Scotians and Maritimers to Keep Rediscovering Nova Scotia this Fall

Wednesday, September 16, 2020

See the new campaigns launched by Tourism Nova Scotia to encourage people to keep exploring Nova Scotia this fall.

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Second Travel Intentions Survey Identifies Factors that Will Encourage Canadians to Travel

Tuesday, September 15, 2020

See what safety factors Canadians consider to be important, and what activities they are keen to participate in this year.

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#TNSHeretoHelp - Melanie Lowe

Monday, September 14, 2020

Melanie Lowe, Tourism Development Advisor, is here to help you create authentic Nova Scotia tourism packages and experiences.

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TIANS Members Show Gratitude to Front-line Workers with Discounts and Incentives

Monday, September 14, 2020

The TIANS Cares initiative aims to give first-responders, health care, and front-line workers a well-deserved Nova Scotia vacation.

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New Contest Encourages Nova Scotians to Explore and Share Attractions and Activities Throughout the Province

Monday, August 24, 2020

The Ultimate Nova Scotia Road Trip contest invites people to share photos of some of Nova Scotia’s top attractions for a chance to win an incredible local getaway.

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Community VICs Adapting in Response to COVID-19

Friday, August 21, 2020

Community-run visitor information centres are offering virtual or adapted in-person trip planning services in 2020.

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Access Counselling and Financial Planning to Help Adapt Your Business Following COVID-19

Thursday, August 13, 2020

TIANS, in partnership with Tourism Nova Scotia, is offering advisory services to help tourism businesses build customer confidence and adapt to the evolving tourism environment.

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#TNSHeretoHelp - Pam Wamback

Friday, August 7, 2020

Pam Wamback, Media Relations Specialist, is here to help your business or organization work with media to maximize editorial opportunities.

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Tourist Accommodations Statistics Now Available – January to April 2020

Friday, August 7, 2020

Tourism Nova Scotia has published accommodations statistics for January to April 2020 on tourismns.ca.

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New Tripadvisor Tool Helps You Highlight COVID-19 Safety Measures

Thursday, August 6, 2020

Tripadvisor’s Travel Safe Initiative aims to rebuild traveller confidence by putting safety front and centre.

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Tourism Nova Scotia Shifts Focus of Travel Media Activities to Encourage Atlantic Canadians to Rediscover Nova Scotia

Thursday, August 6, 2020

New regional travel media approach aims to inspire Atlantic Canadians to travel in and around Nova Scotia.

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#TNSHeretoHelp - Dana Edgar

Thursday, August 6, 2020

Dana Edgar, Marketing Coordinator, is here to help Nova Scotian businesses and organizations join forces and maximize the impact of marketing activities.

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Federal and Provincial Partners Announce Partial Opening of Georges Island National Historic Site

Thursday, August 6, 2020

New wharf means visitors will have opportunities to visit Georges Island this summer.

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Province sells Liscombe Lodge Resort and Conference Centre

Tuesday, August 4, 2020

Hearthstone Hospitality Limited has purchased Liscombe Lodge Resort and Conference Centre in Guysborough County.

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Tourism Nova Scotia Welcomes Two New Board Members

Wednesday, July 22, 2020

Ian McKinnon and Miles Sweeney have joined Tourism Nova Scotia’s Board of Directors.

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#TNSHeretoHelp - Judy Lynch

Wednesday, July 22, 2020

Judy Lynch, Tourism Development Advisor, is here to help businesses and organizations create authentic tourism packages and experiences to motivate travel to and within Nova Scotia.

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Self-Declaration Travel Form Now Available Online

Wednesday, July 22, 2020

Travellers to Nova Scotia arriving from outside the Atlantic Bubble can now complete the Self-Declaration Form online.

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New Research Provides Insights into What Will Encourage Canadians to Travel in the Wake of COVID-19

Tuesday, July 21, 2020

Destination Canada’s Canada Travel Intentions Research digs into Canadians’ travel plans, identifies the key factors that will encourage travel, and includes helpful information for tourism businesses about the safety practices travellers consider to be important.

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New Program Aims to Help Tourism Businesses and Organizations Attract Local and Maritime Travellers by Creating and Promoting Compelling Packages

Wednesday, July 15, 2020

The RADIATE Tourism Program offers coaching, market research insights and marketing support to help tourism businesses and organizations raise their profile in the local and Maritime region. Apply by July 29.

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Cliffs of Fundy Officially Named a UNESCO Global Geopark

Tuesday, July 14, 2020

Global Geopark designation puts the Cliffs of Fundy on the world stage!

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reachAbility Invites Tourism Operators to Participate in Accessibility and Inclusion Webinar

Monday, July 13, 2020

Join reachAbility on July 27 for a webinar - Opening Doors for Everyone: Accessibility & Inclusion in Nova Scotia.

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#TNSHeretoHelp - Katherine Wadden

Monday, July 13, 2020

Katherine Wadden, Tourism Development Advisor, is here to help businesses and organizations create compelling tourism packages and experiences to motivate travel to and within Nova Scotia.

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Provincial Visitor Information Centres Now Open

Friday, July 10, 2020

Update on provincial VICs operations and brochure deliveries.

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New Clean it Right Program Helps Tourism Businesses Build Customer Confidence

Thursday, July 9, 2020

TIANS is offering a new training program to help tourism businesses demonstrate safety and cleanliness.

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New Research Available on Resident Comfort with Returning to Activities

Wednesday, July 8, 2020

Destination Canada is conducting weekly surveys to determine which activities Canadians feel comfortable returning to as public health restrictions ease.

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Webinar: Choosing the Right Marketing Channels to Reach Your Target Customers

Tuesday, June 30, 2020

Join Tourism Nova Scotia for a webinar on July 9 with m5 Marketing Communications.

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#TNSHeretoHelp - Cynthia Bragg

Tuesday, June 30, 2020

Cynthia Bragg, Social Media Advisor, is here to help your business create engaging content and grow its profile on social media.

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Bluenose II Sail Past Summer Tour

Monday, June 29, 2020

The Bluenose II will be sailing into 26 ports and harbours throughout Nova Scotia this summer.

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Message from Premier Stephen McNeil

Monday, June 29, 2020

Premier Stephen McNeil encourages Nova Scotians to get out exploring the province and support local tourism businesses.

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Atlantic Canada Travel Bubble Effective July 3, 2020

Monday, June 29, 2020

Beginning July 3, people will be able to travel between Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

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Tourism Nova Scotia Launches 2020 Marketing Campaigns

Friday, June 26, 2020

See the marketing campaigns that will encourage regional travellers to explore Nova Scotia.

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Tourism Nova Scotia 2020 Marketing Campaign Launch

Monday, June 22, 2020

Get a first look at Tourism Nova Scotia’s marketing campaign for 2020.

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Apply Now! New Program Helps Tourism Businesses Improve Their Online Marketing

Monday, June 22, 2020

The Tourism Digital Assistance Program provides access to experts who can help you develop or enhance your online presence. Apply by July 8, 2020.

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#TNSHeretoHelp - Heather Yule

Friday, June 19, 2020

Heather Yule, Experience Development Manager, is here to help your business use market research and insights to create compelling tourism experiences.

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#TNSHeretoHelp - Hannah Crawford

Friday, June 19, 2020

Hannah Crawford, Market Development Coordinator, is here to help coordinate familiarization tours and press trips to showcase Nova Scotia.

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Webinar: Use New Tourism Nova Scotia Research to Tailor Your Experiences to Appeal to Regional Visitors

Friday, June 12, 2020

Learn about research results from Tourism Nova Scotia and how this can inform your product and experience offerings for regional visitors. Join the webinar at no cost on June 23.

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Tourism Industry Association of Nova Scotia Webinar on Reopening Nova Scotia

Friday, June 12, 2020

Join the Tourism Industry Association of Nova Scotia and Nova Scotia Labour and Advanced Education on June 18 for a webinar on how to safely reopen your business.

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Expert Tips to Help You Plan, Adapt, and Promote Your Business

Friday, June 12, 2020

Based on advice from panelists in the Tourism Nova Scotia Webinar Series, these tip sheets provide tactical information to help you with business planning, e-commerce, marketing, and more.

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Tourism Nova Scotia Visitor Services Update

Thursday, June 11, 2020

Update on TNS’ Visitor Services, including reopening plans for the provincial visitor information centres.

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#TNSHeretoHelp - Cindy Wade

Thursday, June 11, 2020

Cindy Wade, Quality Advisor, is here to help to ensure your accommodation or campground meets visitor expectations and follows industry best practices.

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#TNSHeretoHelp - Sunny Bray

Thursday, June 11, 2020

Sunny Bray, Marketing Coordinator, is here to help create inspiring and compelling visual marketing assets.

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Apply Now! Regional Destination Marketing Organizations Partnership Program

Tuesday, June 9, 2020

Tourism Nova Scotia is inviting applications from eligible regional marketing organizations for a one-time partnership opportunity. The deadline to apply is Friday June 26.

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Webinar: Building Connection with Your Customers Through Social Media – Part 2

Thursday, June 4, 2020

In our second webinar with word-craft on Thursday, June 11, we will explore social media analytics and advertising.

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Tourism Nova Scotia’s COVID-19 Tourism Recovery Marketing Approach

Thursday, June 4, 2020

Tourism Nova Scotia has a phased strategy to encourage people to visit Nova Scotia tourism businesses as markets reopen.

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#TNSHeretoHelp - Michelle Sears

Tuesday, June 2, 2020

Michelle Sears, Digital Marketing Advisor, is here to help create engaging and compelling content on NovaScotia.com

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#TNSHeretoHelp - Nick Fry

Tuesday, June 2, 2020

Nick Fry, Business Development Manager, is here to help elevate the quality of visitor-focused products and experiences in Nova Scotia.

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We want to help you connect with customers – update your NovaScotia.com business listing

Monday, June 1, 2020

Let potential customers know you are open for business!

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Campgrounds Can Reopen as of June 5 Following Public Health Protocols

Friday, May 29, 2020

Update on public health directives for campgrounds.

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Planning for Reopening Businesses in Nova Scotia

Thursday, May 28, 2020

The province has announced next steps and resources for reopening businesses in Nova Scotia.

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#TNSHereToHelp - Stephanie Wadden

Thursday, May 28, 2020

Stephanie Wadden, Digital Marketing Coordinator is here to help you create compelling listings for your business, experience, event or package so you can connect with potential customers.

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#TNSHereToHelp: Jennifer McKeane

Thursday, May 28, 2020

Jennifer McKeane, Tourism Development Advisor, is here to help you start or expand your tourism business.

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Destination Canada Releases Weekly Survey of Canadians’ Feelings About Welcoming Visitors

Thursday, May 28, 2020

See a summary of Destination Canada’s Resident Sentiment Survey update.

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Webinar: Promote Your Business or Community with Tourism Nova Scotia

Thursday, May 28, 2020

Find out how to work with Tourism Nova Scotia to promote your business or community to travellers.

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Documentary Highlights Hard Work and Success of Cape Breton Tourism Businesses

Wednesday, May 27, 2020

The Cabot Trail: A Documentary Film follows six Cape Breton adventure tourism operators. Proceeds from the film go toward the featured businesses who have been impacted by the COVID-19 pandemic.

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Celebrating Innovation and Resiliency During Tourism Week 2020

Tuesday, May 26, 2020

Annual week honouring Canada’s tourism operators runs virtually May 24-30, 2020.

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Webinar: Resetting Your Marketing Strategy

Thursday, May 21, 2020

Develop a marketing strategy now so you can be ready to connect with customers following COVID-19.

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Tourism Nova Scotia is Here to Help

Thursday, May 21, 2020

Follow our #TNSHeretoHelp Campaign to see how Tourism Nova Scotia staff can assist your tourism business or organization.

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Letter from Melanie Joly, Minister of Economic Development and Official Languages

Thursday, May 21, 2020

Read Minister Joly’s message to the tourism industry regarding COVID-19.

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Short-term Rental Property Tax Assessment Regulations

Thursday, May 21, 2020

The Department of Municipal Affairs and Housing has put in place regulations to provide clarity on what a short-term rental is for property taxation purposes under the Assessment Act.

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New federal government support for local small-medium businesses and organizations impacted by COVID-19

Thursday, May 14, 2020

Businesses and organizations across Atlantic Canada unable to access existing federal relief measures can now apply for funding under new initiative.

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New Virtual Business Support Hub

Thursday, May 14, 2020

The provincial government and Nova Scotia Community College are partnering to offer online counselling to connect small businesses with financing, training, and resources.

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International Travel Stories Keeping Nova Scotia Top of Mind for Post-Pandemic Travel Plans

Thursday, May 14, 2020

See some of the travel stories that are keeping travellers’ dreaming about vacationing in Nova Scotia while they stay safe at home during the COVID-19 pandemic.

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Upcoming Webinar: Sales Planning for COVID-19 Recovery

Wednesday, May 13, 2020

Eva Gutsche from STEM Consulting will lead you through developing a sales and marketing plan to steer your business through COVID-19 recovery. Join the webinar at no cost on May 21.

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Webinar: Why Search Engine Optimization is More Important Than Ever

Wednesday, May 13, 2020

Join us on May 20 to learn how to make it easier for your customers to find you when they are searching online.

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