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Yoga at Cape d'Or Lighthouse on Nova Scotia's Bay of Fundy.

Nova Scotia Experience Toolkit

Deliver new experiences to set yourself apart from the competition, create more demand for your business, and connect with your best customers. Learn about different types of travellers, experience development planning and pricing tools, industry best practices, and marketing insights. Access five videos and related tip sheets and worksheets in this Nova Scotia Experience Toolkit to guide you:

1. Focus on World-class Experiences

Tip Sheets/Worksheets:

2. What is Your Business Vibe?

Tip Sheets/Worksheets:

3. Identify Your Best Visitors

Tip Sheets/Worksheets:

4. Create an Experience

Tip Sheets/Worksheets:

5. Market Your Experience

Tip Sheets/Worksheets:

Download all tip sheets and worksheets (.zip)

This toolkit was produced by the Experience Development Team of Tourism Nova Scotia.
Thank you to our colleagues and industry partners for your support in developing this toolkit. We’d like to give a special thanks to industry partners who shared insights and best practices:

  • Melissa Velden & Jennifer Nicholls: Flying Apron Inn & Cookery
  • Donna Hatt: White Point Beach Resort
  • Tim Fedak: Fundy Geological Museum
  • Sarah Hrdlicka: Cape LaHave Adventures
  • Kelly Deveaux: Cape Breton Highlands National Park, Parks Canada

Tourism Nova Scotia does not provide legal, accounting or other professional advice. The information in this toolkit is intended to be general and represents the research of Tourism Nova Scotia’s experience development, marketing, and research teams. While the information contained in this document is believed to be accurate as of December 2019, it is not so warranted. Laws and regulations, as well as links to external sources, could change at any time. We encourage you to check with our staff or the appropriate authority to obtain up-to-date information on laws that may affect planning for any tourism experience, activity or attraction in your community. All rights reserved. No part of this publication may be republished without the prior written consent of Tourism Nova Scotia.