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Cape Breton Moose Sighting

Tourism Performance

2018 Visitation Statistics

Nova Scotia Visitation – 2018

Approximately 2,413,000 non-resident overnight visitors came to Nova Scotia in 2018, a decline of 0.8% or 19,500 fewer visitors compared with 2017, which saw the highest visitation in Nova Scotia’s history. Visitation by air rose by 4% (+30,300) making 2018 the third consecutive year of growth in air visitation. Visitation by road decreased by 3% (-49,900) from 2017, following four years of growth in visitation by road. Visitation from overseas markets grew 15% (+13,900), which marked the fifth straight year of growth in visitation from overseas markets.

Visitor Origin 2018 Non-resident Visitors % Change vs. 2017 % Change vs. 2016
CANADA 2,074,000  -1% -25,000 +7% +139,900
Atlantic Canada 1,160,000 +2% +19,600 +4% +44,900
Quebec 120,000 -9% -12,300 +11% +11,400
Ontario 601,000 -4% -25,600 +11% +58,500
Western Canada 193,000 -3% -6,900 +15% +25,100
UNITED STATES 235,000 -3% -8,200 +6% +13,700
OVERSEAS 104,000 +15% +13,900 +28% +22,700
TOTAL 2,413,000 -0.8% -19,500 +8% +176,300

Nova Scotia Licensed Accommodations

In 2018, licensed room nights sold in Nova Scotia reached 2,773,000, an increase of 1% compared to 2017. The occupancy rate declined one percentage-point to 55%. Room nights sold increased in the Halifax and Yarmouth regions, while they decreased in the South Shore and Cape Breton regions. Room-nights sold in the Eastern Shore, Northumberland Shore and Fundy Shore/Annapolis Valley regions were stable compared with 2017.

Region 2018 Licensed
Room Nights Sold
% Change vs. 2017
Halifax 1,493,000 +3%
South Shore 182,000 -1%
Eastern Shore  20,000 0%
Cape Breton Island 448,000 -5%
Northumberland Shore 199,000 0%
Bay of Fundy & Annapolis Valley 359,000 0%
Yarmouth & Acadian Shores 72,000 +9%

Tourism Revenues

Tourism revenues reached an estimated $2.61 billion in 2018, an increase of 0.3% compared to updated estimates for 2017 of $2.60 billion. For more information about tourism revenues estimates, please see Tourism Revenues.

Download the 2018 Tourism Performance Media Kit for more information.

Detailed reports: