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Nova Scotia in the News

Through our media relations program, we host journalists and influencers on press trips, share sample itineraries, and pitch story ideas to influence positive coverage of the province in the media. The goal is to raise awareness of the world-class places and experiences and inspire people to book a vacation here.

Here are some examples of recent coverage:

paddlingmag.com - 13 Best Places to Kayak in Nova Scotia
East Coast Outfitters kayaking adventure

We were delighted to work with Paddling Magazine as part of our editorial program to showcase the best kayaking spots in Nova Scotia! 

Wanderlust Magazine - Nova Scotia: So Many Ways to Explore
Skyline Trail

Wanderlust is the go-to magazine for UK residents looking for adventurous and authentic travel. We were delighted to work with them to create editorial content to share with their readers as part of our 2021 media relations program.

familytraveller.com - 10 reasons to love Nova Scotia family holidays next summer
Cape Split

Family Traveller provides UK families with educational and inspirational content, so they can discover and book incredible family trips. We were delighted to work with them to create editorial content to share with their readers as part of our 2021 media relations program.

 

hikebiketravel.com - 25 Things to do in Halifax, Nova Scotia
Halifax

For the outdoorsy person, Hike Bike Travel is the blog to get you wanting to throw on your runners and hit the road. Leigh MacAdam is the force behind the website and also the author of Discover Canada: 100 Inspiring Outdoor Adventures (not to mention a former geologist and dietitian). Leigh visited Nova Scotia as part of a press trip we hosted in October 2021 in partnership with Parks Canada.

Ottawa Life Magazine - Canada's New Winter Playground
Halifax waterfront winter sunrise

Tourism Nova Scotia partnered with Ottawa Life Magazine for a series of editorials throughout 2021.  This article by Nova Scotia based freelancer Darcy Rhyno showcases Nova Scotia in winter ... not your typical winter destination but still full of activities to enjoy indoors and outdoors!  

 

NovaScotiaExplorer.com - The Best Guide for Exploring the Eastern Shore of Nova Scotia
Cailin ONeil - 100 Wild Islands

Cailin O'Neil is a Nova Scotia based blogger and vlogger who is determined to explore as much of Nova Scotia as possible.  We are delighted to work with her via our Atlantic Canada Media Outreach Program in 2021.  

HeckticTravels.com - The Bluenose: How a Ship Shaped a Town
Bluenose II (Photo by Pete Heck)

Pete and Dalene Heck, otherwise known as @hecktictravels, are a Canadian couple who share honest tales about their enduring journey of a lifetime travelling across Canada and around the world. Their readers follow along on their journeys, adventures and cultural exploration told through chronological travelogues, exceptional photography and video. We have worked with them several times and their content always resonates extremely well with our target audiences.  We partnered with Bluenose II / Bluenose 100 to host them in 2021 to explore all things Bluenose!

National Parks Traveler - Cycling Cape Breton Highlands National Park
Cape Breton Highlands National Park

We were delighted to work with National Parks Traveler to share content about Nova Scotia's national parks as part of our Editorial Partnership program in 2021.  This article, written by Nova Scotian freelancer Darcy Rhyno, provides a recommendations on how to explore the Cape Breton Highlands National Park on two wheels.    

Ottawa Life Magazine - Fall for Nova Scotia's Autumn Magic
Fall

Tourism Nova Scotia partnered with Ottawa Life Magazine for a series of editorials throughout 2021.  This article by Nova Scotia based freelancer Shelley Cameron McCarron highlights fall discoveries around the province.  This issue also featured an additional article by Darcy Rhyno focusing on ways to embrace the fall season around Cape Breton Island.

 

National Parks Traveler - First Look At Georges Island National Historic Site
Georges Island National Historic Site

We were delighted to work with National Parks Traveler to share content about Nova Scotia's national parks as part of our Editorial Partnership program in 2020.  This article, written by Nova Scotian freelancer Darcy Rhyno, provides a moving insight on a first-time visit to Georges Island National Historic Site.  

National Geographic UK - Why Nova Scotia is currently Canada's most exciting province
Halifax waterfront

Sarah Barrel is the Associate Editor of National Geographic Traveller - UK edition. She is also a regular contributor to BBC Good Food and various national newspapers. We had the pleasure of hosting Sarah on a press trip in 2011 and she has been a fan of Nova Scotia ever since!

Bon Vivant Magazine - Happy Trails
Lunenburg waterfront dining experience

The magazine's editor, Michele Sponagle, has family roots in Nova Scotia so we are lucky to get some extra love!  This article appeared as part of our Editorial Partnership program but don't forget to check out a shout-out on page 10 to Saltbox Brewing Company as well! 

Reader's Digest - 10 Great Day Trips from Halifax
Magic Winery Bus

Freelancer Tim Johnson is a member of the Travel Media Association of Canada and reached out for assistance for this pitched story idea.  

TravelAwaits.com - Eating Local In Nova Scotia: 10 Fabulous Foods To Try
Johnny K's donair

Vanessa Chaisson is a blogger and native Nova Scotian now living on the West Coast but writes about 'home' as much as possible!  

Ottawa Life Magazine - Go for the Room, Stay for the View
Oasis Pods at Kejimjujik National Park & National Historic Site

Tourism Nova Scotia partnered with Ottawa Life Magazine for a series of editorials throughout 2021.  This article by our Media Relations Specialist, Pam Wamback, highlights some unique places to stay in Nova Scotia.

 

Ottawa Life Magazine - Taste the Sea in Every Glass
magic winery bus ns

Tourism Nova Scotia partnered with Ottawa Life Magazine for a series of editorials throughout 2021.  This article by our freelancer Darcy Rhyno highlights some of our unique culinary experiences.

 

Canadian Geographic Travel - Starry nights and rappie pie in southwestern Nova Scotia
Trout point

Freelancer Michela Rosano visited Trout Point Lodge in 2019 to learn more about this unique retreat destination and it's Starlight Culinary experience.

roadstories.ca - Bluenose Pride of Nova Scotia
Bluenose II off the coast of Lunenburg, NS

We were delighted to work with roadstories.ca to create some new content as part of our Editorial Partnership program in 2020.  This articles highlights the history of our beloved sailing ambassador and why we are celebrating her 100th anniversary in 2021.

Solo Traveler World - Explore Halifax Two Ways: Luxury and Budget Tips
Halifax

Solo Travelers Janice Waugh and Tracey Nesbit have both visited Nova Scotia, experiencing in two different ways.  We were delighted to work with them again to create some new content based on their previous visits as part of our Editorial Partnership program in 2020.

GlobeGuide.ca - 10 fun things to do in Nova Scotia
Cape Breton Highlands National Park

Tamara Elliott has visited Nova Scotia several times so we were delighted to work with her again at GlobeGuide.ca as part of our Editorial Partnership program in 2020.  GlobeGuide.ca offers savvy tips for exploring destinations around the world and showcasing their unique experiences.

bloguedebeatrice.com - Pourquoi je prévois visiter la Nouvelle-Écosse dès que possible
Blomidon Estate Winery

We were delighted to work Quebec blogger Béatrice Bernard-Poulin to create content about Nova Scotia on her blog as part of our Editorial Partnership program in 2020.  She has longed to visit Nova Scotia and we can't wait to host her when it is safe to do so.  Until then, these are her Top 5 reasons why she can't wait to visit!

Bacon is Magic - Delicious Day in Annapolis

Ayngelina Brogan from Bacon is Magic partnered with Tourism Nova Scotia this year to explore closer to home. She travelled throughout the province in the summer and fall, including stops in Liverpool, Yarmouth, Digby, Annapolis Royal, Windsor, Truro, Tatamagouche.

Bacon is Magic - A Tasty Time Exploring Truro

Ayngelina Brogan from Bacon is Magic partnered with Tourism Nova Scotia this year to explore closer to home. She travelled throughout the province in the summer and fall, including stops in Liverpool, Yarmouth, Digby, Annapolis Royal, Windsor, Truro, Tatamagouche.

Chronicle Herald - Gin making is an art
distillery

This sponsored article features Steinhart Distillery’s GINstitute by the Sea experience, created through the World-class Experience EXCELLerator Program.

Vacay.ca - Nova Scotia Will Leave Road-Trippers Spellbound
boat

Vacay.ca is a leading Canadian travel website. This road trip feature was one of several articles on the site this year created through partnerships with Tourism Nova Scotia.