Skip to main content
Taking photos at a Nova Scotia winery

How to Use Facebook More Effectively

Facebook is one of the most powerful social media channels, and is a great tool to help you reach potential visitors online.

Tourism Nova Scotia partnered with social media consultant Ross Simmonds to produce this half hour webinar with insights on how to use Facebook more effectively to promote your business.

Topics include:

  • The importance of video content;
  • How to use visuals to shape your content strategy; and
  • Best practices for Facebook ads.

This is practical advice you can use to help you develop content and create ads that generate meaningful and measurable results for your business.

Ross Simmonds is a digital marketing strategist and entrepreneur who advises businesses on digital marketing, content strategy and online communication.

If you’re looking for advice on how to market your tourism business effectively using Facebook, please complete the form below to access this free webinar.

Unless otherwise stated, personal information submitted via online forms and applications:
  •  is used only for the purposes of completing the intended transaction; and
  • will not be disclosed to other individuals or organizations, except to fulfill the purpose(s) of the transaction or to the extent required by law.
For further details refer to our Privacy Statement. To enquire about the status of a request, or correct/obtain access to personal information you have submitted online, please contact